DOWNTOWN LAGUNA BEACH
Downtown Laguna Beach is the heart of the city’s shopping district, centered around iconic Forest Avenue and Pacific Coast Highway. Visitors can explore an eclectic mix of locally owned boutiques, surf shops, art galleries, home décor stores, gift shops, and restaurants—all within walking distance of the beach.
Location: Forest Avenue, Laguna Beach
SIMPLE LAGUNA
A longtime Laguna Beach favorite, Simple Laguna is a luxury boutique known for curated men’s and women’s fashion from premium European designers. Specializing in hard-to-find Italian and German labels, the store embodies elevated California coastal style with a refined, understated approach.
Location: 460 S Coast Hwy, Laguna Beach, CA 92651
THALIA SURF SHOP
An iconic Laguna Beach surf shop, Thalia Surf Shop is beloved for its authentic surf culture, retro-inspired apparel, premium surf gear, and carefully curated vinyl collection. A true local staple for both surfers and beach lifestyle enthusiasts.
Location: 915 S Coast Highway, Laguna Beach, CA 92651
THE SHOP
Known for elevated resort wear and designer swimwear, The Shop offers a curated collection of luxury beachwear, cover-ups, accessories, and coastal-inspired fashion for women.
Location: 1020 S Coast Hwy, Laguna Beach, CA 92651
PEPPERTREE LANE
One of downtown Laguna Beach’s most recognizable landmarks, Peppertree Lane blends boutique shopping, charming architecture, and walkable dining in a historic coastal setting just steps from the ocean.
Location: 446 S Coast Hwy, Laguna Beach, CA 92651
BUSINESS AND PLEASURE CO.
Known for redefining luxury beach living, Business & Pleasure Co. offers beautifully designed coastal essentials—from premium beach umbrellas and outdoor furnishings to elevated lifestyle accessories inspired by the California coast.
Location: 1360 S Coast Hwy, Laguna Beach CA
